Read and Download Management of Electronic Media Online Book PDF
ByAlan Albarran
Total Download
35
“If we encounter a man of rare intellect, we should ask him what books he reads.” –Ralph Waldo Emerson
Synopsis
MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course by providing clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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